Prakti is a modern skincare brand that blends India’s wellness traditions with science-backed formulas to deliver high-performance, sensorial results. The brand’s philosophy centers on clinically effective skincare that feels indulgent while supporting long-term skin health.
prakti
As an emerging skincare house, Prakti sought to crystallize its founder-led story and Ayurvedic roots into a contemporary digital presence; one that could amplify launches, scale community, and connect science-driven efficacy with sensorial ritual across channels.
Services
organic social media
Built a storytelling cadence that translated Prakti’s heritage-meets-innovation ethos into daily conversation.
Event coverage
Traveled to Los Angeles for the Goop store launch to capture BTS moments and real-time content for digital.
digital amplification strategy
Applied targeted boosting to extend reach on priority launches and founder-led content.
graphic design direction
Established cohesive social templates and on-brand creative guidelines.
user generated content creation
Sourced and curated authentic creator content to showcase real routines and results.
Video planning & Editing
Provided founder video prompts and shot lists to produce engaging Reels and TikTok moments.
KEY RESULTS
+235%
Content Interactions
+53%
Website Clicks
+70%
Impressions
