Odele is a clean, high-performance haircare brand rooted in accessibility and transparency. With stylish, family-friendly products designed for every household, Odele has quickly become a trusted name on the shelves of major retailers like Target and in the homes of conscious consumers nationwide.
odele
As a fast-growing player in the clean beauty space, Odele needed to differentiate itself from competitors by building strong community trust and consistent storytelling. The brand was looking to deepen consumer engagement, amplify authentic voices, and create a social presence that reflected both its accessibility and its aspirational edge.
Services
organic social media
Developed strategies and content to grow Odele’s community and reinforce brand values across platforms.
influencer marketing
Partnered with creators and tastemakers to drive awareness and build authentic advocacy.
launch & GTM strategy
Supported product launches with tailored go-to-market strategies designed to maximize impact.
graphic design direction
Established a cohesive visual language for social media, blending clarity and creativity.
UGC photography
Sourced and directed authentic lifestyle photography that showcased Odele in real-world settings.
reviews amplification
Designed and executed graphics to spotlight customer reviews, amplifying social proof and trust.
KEY RESULTS
+50
Partnerships
+1,867%
Traffic
+30%
Impressions
