Founded by creator and entrepreneur De’arra Taylor, Lorvae is an eyewear brand built on bold design, unapologetic vision, and a deep connection to its community. With styles that challenge convention and celebrate individuality, Lorvae quickly became a cultural touchpoint for a new generation of consumers.
lorvae
As a fast-emerging brand, Lorvae needed to balance its cultural momentum with long-term infrastructure. The goal was to build sustainable systems—strategy, email, affiliate programs, and content guidelines—that could scale with its rapid growth, while staying true to the personality and authenticity that fueled its rise.
Services
foundational framework
Defined brand positioning, audience insights, and storytelling architecture to ground every decision in strategy.
email marketing
Built an ecosystem of high-performing campaigns and evergreen flows to engage and convert subscribers.
tiktok affiliate
Designed and launched a creator-led affiliate program to drive awareness and sales through authentic partnerships.
tone of voice guide
Developed a distinct, playful-yet-confident voice that mirrors the brand’s founder and resonates across all channels.
photo & video guidelines
Created a visual toolkit to guide content production, ensuring consistency across shoots and UGC.
community building
Built strategies to deepen loyalty and two-way engagement across Lorvae’s passionate fanbase.
KEY RESULTS
+589%
Flow Email Revenue
+9.5K
Email Signups w/ Welcome Popup
+300%
TikTok Sales
