Grace de Monaco is a luxury-for-good maison, born from the legacy of the Princess Grace of Monaco. Blending timeless elegance with modern philanthropy, the brand reinvests profits into initiatives that support the arts and empower communities.
Grace de monaco
As a new luxury house with a philanthropic mission, Grace de Monaco needed to balance heritage and innovation, establishing a clear identity, voice, and visual direction while building digital presence. Their goal was to enter the market with authority, connect authentically with modern audiences, and amplify their message of luxury with purpose.
Services
Brand guidelines
Established a strategic foundation to ensure consistency across every touchpoint.
tone of voice
Crafted a refined voice, while making it approachable for today’s global luxury consumer.
graphic design direction
Created a visual framework to guide content and campaign design.
organic social media
Developed platform-specific strategies to grow brand presence and engagement.
boosting strategy
Implemented targeted paid amplification to extend reach and visibility.
content creators
Sourced and managed creators to produce authentic content aligned with the brand’s story.
KEY RESULTS
+750%
Content Interactions
+500%
Accounts Reached
+185%
Profile Visits
