Embassy London is a British footwear brand known for its bold patterns, playful colors, and meticulously handcrafted leather shoes. Designed in London and made in Europe, the brand blends classic craftsmanship with a distinctly modern spirit, offering statement pieces that stand out in any wardrobe.
embassy london
Embassy London needed to modernize its digital presence while staying true to its craftsmanship and playful identity. The brand sought to refine its foundation, unify its voice and visuals, and create a more compelling customer journey across email, website, and social platforms.
Services
foundational framework
Defined the brand’s positioning, audience insights, and storytelling pillars to guide long-term growth.
tone of voice guide
Established a confident, stylish, and witty brand voice to match the boldness of its designs.
graphic design direction
Shaped cohesive visual guidelines to unify content across digital platforms.
email design
Designed high-performing templates to balance storytelling, product highlights, and conversion.
website banners
Branded creative to refresh the digital storefront with a consistent visual identity.
competitor analysis
Delivered insights into the market landscape to inform positioning and creative differentiation.